Electronic retailers need solutions that enable them to effectively and securely manage the operations of their business. Knowing the best solutions for eCommerce is the only formula for evaluating what best meets your needs and selecting one that enables your enterprise to achieve successful outcomes.  Which is why at SeQura, as experts in payment solutions for eCommerce, we're going to tell you about the different types of solution that can help you grow and manage your eCommerce site better.

Importance and advantages of solutions in the eCommerce sector

Solutions for eCommerce are essential to facilitate all aspects of your digital business. From everything related to managing the company itself, the sales processes and interaction with customers to the design and usability of the website. Let's see what their main advantages are.

Security

A digital business accumulates large quantities of sensitive data about its customers and the business itself. It is used to manage banking information, inventory information and personal details. The best digital solutions for eCommerce strengthen security in each of these sets of information and transactions.

Effective processing of customer data

Related to the above. Telephone numbers, bank account numbers, names, emails… An eCommerce site must generate an easily manageable database for the owners of the business. Maintaining order and simplicity are essential for ensuring customers' satisfaction, being able to send them information and promotions and ensuring their experience is positive.

Ensuring the best design

The website is the shop window for the people who purchase your products and services. An orderly, attractive and intuitive design can be achieved on the basis of solutions for eCommerce and are essential for grabbing attention and ensuring the permanence of potential customers.

They ensure the most frequently-used buttons work properly

Any error at the moment of paying puts all your hard work in jeopardy. The conversion buttons must be perfectly designed and easily lead the customer to the place where the transaction is completed.

Optimises loading speed

Everything on our site should be fluid and fast. Having a loading speed greater than two seconds may cause users to lose patience and leave your digital business.

Types of solution for eCommerce

We have to bear in mind an important issue: the solutions have to match the needs of each business. Moreover it's necessary to evaluate such fundamental aspects as the price you're prepared to pay and the number of users that are going to enter the website. In order to find out what will turn out to be in your best interest, we need to know the types of solution we're likely to find in the market.

Open-source solutions

These are the solutions most used by online businesses. They facilitate the implementation of the business's own platform which will be integrated into the company's ERP. And above all they offer the possibility of using various digital marketing strategies, facilitating analysis of customer behaviour and the ongoing optimisation of your strategy.

In Spain, Prestashop is the most-used solution for eCommerce of this type, although in the wider world it is Magento that has most loyal customers. Both work very well and are tremendously stable. Having this type of solution ensures that everything runs smoothly, because they've already been implemented on many occasions and can boast a lengthy track record.

Tailor-made solutions

Here we're talking about eCommerce solutions created specifically for your business. In other words the developer provides a complete match for your needs, for what you want and for your goals. The main downside? The price. This type of solution for eCommerce is much more expensive. Understandably. They are created exclusively for you.

But if you want to take your business as far as possible and you're prepared to invest whatever it takes to differentiate yourself, this type of solution for eCommerce is perfect for achieving your goals.

SaaS

This stands for Software as a Service. In this case, users pay a subscription to be able to use online software with which they manage their stores.

Nowadays, this software is stored in the cloud, which facilitates the activities of eCommerce sites a good deal. In this way business owners are enabled to make use of an application that features predetermined characteristics.

We highlight LogiCommerce as the eCommerce platform in the SaaS modality. This is eCommerce software with solid and secure Headless technology that has a very intuitive back office and good technical support. It also offers a wide variety of functions for greater personalisation of eCommerce sites, which will nurture the growth of any online store at an affordable price.

eCommerce logistics solutions

Receiving, sending, managing and storing the products that we sell. If you don't have sufficient stock, if you're not capable of sending it to customers efficiently, however well your website works you'll be losing business. And you need a space for storing it, from where it gets sent out, and a way of managing supply and demand.

eCommerce logistics solutions lend you a helping hand in this respect. There are specialist operators, like Amphora Logistics and Adock, which operate as integrated logistics services and have warehouses where they store the stock of the companies that hire them and manage the deliveries of articles.

Payment solutions for eCommerce

Payment solutions are another highly interesting alternative for eCommerce sites. They enable you to give users who visit your website the chance to carry out purchases without having to commit to any immediate expenditure. In this way your retail site also benefits, because the percentage of sessions that end up turning into sales increases considerably.

If you'd like to find out about the payment solutions we offer at SeQura, we invite you to visit our website. As well as finding information, you'll have access to our advisers who'll be delighted to help you in the event that you have any queries. You need only fill in the contact form and we'll be glad to attend to you.